The beauty of a simple thing

In this blog, I will share my thoughts on the Sigma BF and what I appreciate about its design. Rather than discussing its features and specifications, which are readily available on Sigma’s website. I will focus on my personal insights and observations.

Sigma has recently announced the Sigma BF, a minimalist full-frame mirrorless camera designed to emphasize simplicity and intuitive use. The camera features a 24.6-megapixel full-frame back-illuminated CMOS sensor housed in a seamless unibody structure, meticulously carved from a single block of aluminum over seven hours. This design not only ensures durability but also provides a comfortable weight that balances well with attached lenses.

Design
I loved the design. It looks so futuristic, almost like a concept design done by a passionate designer just for a portfolio. Simple, to the point, focused, clear; everything that a good design should have.

Buttons and Dials
I love how they’ve simplified the user experience with a minimal design, just three buttons and a dial. I always wondered why cameras have so many buttons and dials that are so confusing. Setting and configuring each button for a function has always been a headache for me. I’ve always used my cameras with default button settings and never changed or customized their functionality.

Shutter
I don’t know how the shutter button will feel, but it at least looks beautiful. It’s completely flush with the body instead of sticking out, which gives the camera an even cleaner look.

Screen
A camera should always be about the screen. What’s the point of a camera if it doesn’t have a big enough screen to fully enjoy your photos? Camera manufacturers should prioritize screen size more. Ideally, I think 2.5/3 of the camera should just be screen.
I don’t understand why most cameras still come with such small screens, sometimes even smaller than an iPhone mini. Particularly on the Sigma BF, I think they could have extended the screen by a few more inches instead of dedicating that white space below it to the Sigma logo. The logo could have been placed on the top or near the lens mount, making the screen even more immersive.

Internal Storage
I’ve always hated buying memory cards. It’s so hard to keep them safe. I once broke a memory card just by having it in my pocket, and I don’t even remember how. The Hasselblad X2D comes with 1TB of internal storage, but not every photographer can afford that.
The Sigma BF has 230GB of internal storage and no memory card slot, which is more than enough for a full day of photography. This makes so much sense. I’d rather have built-in storage than deal with fragile memory cards.
Sigma is clearly pushing for a cleaner, more intentional shooting experience. The BF strips away unnecessary complexity and focuses on what truly matters.